Recycled polyester reduces CO2 emissions by 32% compared to virgin polyester (FashionUnited, 2018). This is a great step, but there's still more to do.

All In Motion's guest is goal oriented, action taking, and interested in learning about their clothing. Take advantage of this opportunity to highlight sustainability.

80 Billion pieces of clothing are sent to the landfill every year (Independent, 2019). These valuable resources are better used again or recycled to fibers.

While they perform great in athletic wear, synthetics are have a high environmental impact and make up 63% of the material stream (Ellen MacArthur Foundation, 2018)

As a highly rated company, Target has massive opportunity to progress industry standards and model the value of circular economy (Fortune, 2019)

The US athletic apparel industry is projected to grow to $94.1 billion by 2023, a 17% growth since 2018 (Salfino, 2019).